Re:sources

Looking Good: Merchandising Matters

August 10, 2011 Re:sources
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When was it that online shopping killed the art of merchandising and gave rise to a generation of merchants who never had to pass the test of getting noticed by real life would-be customers? Selling online has its own challenges: attracting attention, optimizing search, inviting the eyeballs to come visit, play and shop, cultivating a [...]

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Brooklyn Markets & the Creative Commerce Class

July 20, 2011 Re:sources
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The alt retail movement is getting another serious notch in its belt with the opening of Dekalb Market – brought to the Brooklyn borough by the heavy hitting Urban Space team, known for their international market prowess. There’s been quite a bit of press, hype and eager anticipation about the arrival of the market. And [...]

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an afternoon at (capsule)

July 19, 2011 Fabulous Finds
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It’s the little details that count. Those elegantly simple metal meat hooks used to hang next season’s trousers or salvaged pine floorboards turned into shelving for topsiders. Taking in all the new styles and new looks from menswear designers and brands from across the globe at (capsule) was intense. Display matters. And for us, it [...]

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Flea Markets, Pop-Up Shops & the Army of Gypsy Nation Purveyors

July 13, 2011 Re:sources
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The pop-up shop. That “limited time only” fortress of I-gotta-have-it-now retail therapy that seemed to gain more and more momentum these past couple of years until even big box retailers started doing it. Love it or hate it, pop ups are one of the greatest compromises in retail trends to emerge from the obnoxiously skyrocketing [...]

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Bird, the ‘Burg & Jen Mankins’ Brooklyn-based Bet

June 29, 2011 Re:sources
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This is the first of 5 feature pieces in our series on Retail Alchemy 101, a weekly Wednesday feature for the retail, indie fashion and entrepreneurial-marketing inspired set. So much has been said and written and video’d and blogged about Jen Mankins, the polite visionary behind Brooklyn-based Bird, a no-joke powerhouse purveyor of smart styles, fashion [...]

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Retail Alchemy 101

June 22, 2011 Re:sources
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What’s the recipe for retail success if you’re an independent retailer striking out on your own? There are at least a dozen variables – some that you can control, most that no one can really control. Location. Merch mix. Price point. Traffic. Density. Timing. Trends. The marketplace. And that elusive pixie dust that comes from [...]

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Yeah, I Make That: Meeting the Makers at Market

June 14, 2011 In Case You Missed It
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Our  2nd year of the A&F Artist, Designer & Maker Showcase as part of the Williamsburg Waterfront Concert series kicked off at Saturday’s Coheed & Cambria show and gave the participating artists – avalove, Pigeon Be Pigeon and Bryan Close & The Light Dynamic – a chance to get up close and personal with fans [...]

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Protect Your Art: the Urban Outfitters Clusterf*%k

May 31, 2011 Re:sources
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For most artists and crafters, the news that made the rounds last week over how Urban Outfitters and Anthropologie (blatantly) ripped off a local artist’s designs is nothing new. Calling it one of “the risks of being in business” as we once heard a small business attorney counsel Gabe from 1AEON when we raised this [...]

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Brooklyn Markets, Makers & the Art of Storytelling

May 10, 2011 Re:sources
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It is no coincidence that two of the more significant developments in the world of being in business for yourself on your own terms in the past 5 years are tightly intertwined: the opportunity and almost compelling need to document and share and the tools to do so (i.e. Tumblr, Flickr, Facebook, and the myriad [...]

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A Question of Scale & Connecting: the Etsy Conundrum

April 14, 2011 Re:sources
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The current issue of Inc. has a great profile of Etsy founder Rob Kalin by Max Chafkin that is worth taking a look at if for no other reason, it will make you marvel at how far Etsy has grown since starting in 2005 as a result of tapping into the zeitgeist of the last several [...]

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Kids in the ‘Hood: Wide-Eyed With Wonder

April 12, 2011 Re:sources
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Thanks to all the folks – the kids, the local groups & organizations, CAMP, and the community of vendors – for participating in this past weekend’s Artists Are People In Your Neighborhood kids event. As the photos attest, of which there are tons and tons more out there, kids and grown-ups had a good time [...]

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5 Reasons That Bad Feedback is Good

April 6, 2011 Re:sources
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Yeah, yeah…save the reasons we all love praise and compliments on our products, creations and collections for the couch. While positive feedback is valuable for your business, negative feedback is perhaps even more valuable. Here are 5 reasons why: It’s right under your nose. We all get very close to our business. The lack of [...]

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