With a firm handshake, a wink and a smile, Vasumathi Soundararajan is unafraid to say it like it is. So when she brings her men's line Ken Wroy back to Williamsburg this weekend, expect to hear her call herself ChiefUnderwearist and to do so without the slightest trace of irony. Though a newbie brand on the independent design scene, Ken Wroy has already made significant inroads on its way to being the Swatch Watch of men's underwear. Vasu's uber wit comes across not only in the brand's motto (Underwear is the first thing you wear and the last think you take off...Give it the attention it deserves!) but in the fresh and out-of-the-box designs she's introduced this season. Our personal favorite? An inverted view of the New York City skyline. You've got to get inside to see it the way you're used to. Check out, hang out and shop Ken Wroy this Saturday & Sunday, April 27th & 28th at Artists & Fleas in Williamsburg, Brooklyn from 10AM-7PM.