New Right Now at Chelsea: 11/6


Prim Botanicals
Prim Botanicals is an all-natural beauty and lifestyle brand started in the Philippines and currently based in New York. Their products use plush tropical ingredients and are formulated by their in-house esthetician. Everything is crafted in small batches and is accompanied by beautiful packaging, perfect for gifts or for treating yourself. With ingredients like precious oils from cold pressed sea buckthorn, black cumin seed, and wild moringa from the Philippines, your skin will be glowing in no time! It’s their first time at Chelsea, so you definitely don’t want to miss out on their little slice of happy skin paradise.


Metrix Jewelry
Metrix Jewelry was founded by Lisa Mignoli, a New Yorker and FIT graduate who takes inspiration from geometric shapes - one of the few things that will always remain constant in a city that’s in a constant state of motion. She takes comfort in the consistent nature of geometry, because a triangle will always be a triangle and a square will always have four sides. Lisa loves to combine materials that aren’t usually put together, making for a truly unique collection of jewelry that is a mix of funky and futuristic. You’re sure to find a special piece that will become a staple in your jewelry arsenal.

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Real Bearded Men
Our favorite beard grooming gurus are back at Chelsea (just in time for Movember!) with their arsenal of all-natural beard oils, balms, combs and more to help you reach maximum beard potential. Chat with them in person for the best tips and how-to's on how to have the shiniest, fullest and most glorious beard you could ever fathom. Whether you’re looking to make your beard the best it can be, or gift someone the tools they’ll need for their facial hair journey, Real Bearded Men has got you covered.


Dani and the Rings
Dani and the Rings was born as a collaboration between mother and daughter in celebration of the bond between mother and child, between family members, or lifelong friends. Founder Luchiya Vavouliotis crafts her pieces with the goal to redefine what fine jewelry can be, and how it should be worn. Her past experience working for brands like Jimmy Choo, Christian Louboutin, Bottega Veneta, and Hermès has helped her develop detailed craftsmanship and mastery of traditional jewelry techniques. Her pieces are intimate and meaningful, evoking a sense of timeless and effortless luxury. You’re sure to find something perfect for someone special to you, and for yourself of course!


Ariana Bohling
Ariana Bohling is a Brooklyn-based handmade shoe collection. Their stunning shoe designs are created from 100% leather, and their super comfy slippers are made using cruelty free alpaca fur and wool. All of the shoes are produced in Peru by local artisans in small workshops, maintaining the tradition and quality of handcrafted shoes. Founders Ariana Bohling and Alyson Kurtz believe in fair trade practices and travel to Peru to oversee the production and development process of each collection. Swing by Chelsea and try them on, they feel as great as they look!