Emily Johnson started Hartland Brooklyn Card Co. earlier this year, after several years of working in the fashion industry. Her most recent gig was designing undies for Aerie, where she’d get to incorporate her artistic talent and draw little illustrations in the designs. She also loved making birthday cards for everyone in the office, and that’s when she realized she was on to something. Hartland’s cards are quirky and fun, with sayings like “Lettuce Celebrate” and “You Rattle My Bones”. The images are cute and are all hand-drawn by Emily in her Brooklyn studio. Her process has been one of discovery – trying to find the best way to produce quantity, while making sure the hand-made vibe was still in tact.
Check Emily's website for a list of stores who carry the cards, as well as her Etsy shop. If you aren’t near one of the small shops listed, don’t worry, because come this Spring Anthropologie will be carrying the line!