Spotlight on Israeli Design: Impression

For one weekend this Fall, September 17 & 18, 2016, a representation of Israel's top up-and-coming fashion and jewelry designers will showcase their collections in a pop up shop at Artists & Fleas in Williamsburg. From now until the opening of the pop up shop, we will be featuring a series of interviews with featured Israeli designers. 


Avodat Yad Design Studio: Impression

Michal and Rotem, both illustrators and graphic designers, met 7 years ago at ‘Wizo’ Academy. Upon completing their Bachelor's Degrees in Graphic Design, their collaborative journey began with the establishment of their joint venture, Avodat Yad Design Studio.

Armed with strong passion for art, the two have recently launched a new and exciting brand called IMPRESSION, which emphasizes the inextricable link between art and fashion. Using meticulous handicraft techniques, they leave their artistic mark on classic clothing items with the goal of making art wearable for all. Their work expresses their philosophy of hard work as the key to success.

Every season a new illustrated collection will come to light, characterized by distinctive color and theme. The name of the 2016 summer collection is NUDE CUBA which contains colorful paintings inspired by jazz and Cuba and dominated by white and pink colors. The fabric composition is Jersey, Crepe Laykra. The collection consists of one size fits all ‘A’ cut dresses, knee and Maxi lengths, and with a variety of sleeve lengths: singlet, short sleeve and 3/4.

Spotlight on Israeli Design: Sister M

For one weekend this Fall, September 17 & 18, 2016, a representation of Israel's top up-and-coming fashion and jewelry designers will showcase their collections in a pop up shop at Artists & Fleas in Williamsburg. From now until the opening of the pop up shop, we will be featuring a series of interviews with featured Israeli designers. 


Meital & Raya Mitrani: Sister M

Sister M was established in 2008 by Israeli sisters Meital & Raya Mitrani. Meital graduated from the Beztalel Academy of Art & Design, while Raya graduated from the Shenkar Academy for Fashion & Design.

The Mitrani sisters grew up in an art and fashion lovers home, and so their path was set from the beginning. Influence for their style is drawn from ethnic fantasies and authentic cultures, nature, art, etc., which they then combine with fashion via special calligraphic handwriting.

Under one roof, the sisters of Sister M design ready-to-wear fashion, accessories, and wedding gowns. Sister M's unique style is embodied by the use of handmade and unusual materials combinations. In 2012, the brand was selected as one of the top promising young designers of Israel.