Ride the rails (the L, G, A, C, E to name a few) and you’ve undoubtedly seen the latest work of Bushwick-based artist, graphic designer and master sign painter Travis Simon. We’ve been working with Travis for years and he recently crushed the latest project: an extensive NYC MTA system-wide subway platform campaign for the market (click here for smashing pics!). Travis is committed to the art of true handmade hand-lettered sign and design – a technique that ruled all forms of advertising back in the day in NYC and elsewhere and a form that has had an amazing resurgence the past decade as people have realized that there’s nothing quite like doing it the hand-made way. Look no further than Williamsburg neighbors SkyHigh Murals and the phenomenon surrounding Sign Painters, the movie and book, as but 2 examples of the popularity of the form.
Next time you’re on a train platform and see a poster, snap a photo and share it!