Regeneration Merchant FAQ

What is Regeneration? 

Regeneration is Artists & Fleas’ newest market dedicated to vintage, thrift and preloved fashion. It’s a place for the next generation—the Regeneration generation—of creatives who are dedicated to the recycling fashion revolution. Regeneration is a place and a platform for entrepreneurs to shoppers looking to participate in the circular economy to collectively come together and create an IRL place to shop, swap, sell and play. Regeneration was designed to be a sustainably-minded, inclusive, refined, and—most of all—fun fashion ecosystem.


How can I be a part of Regeneration? 

Do you collect, curate and sell vintage, thrift or preloved fashion? Do you share a love of sustainability and conscious consumption? Do you have a closet full of well made items that you’re ready to pass on to a new owner? If yes, we can’t wait for you to join us! Apply to sell at Regeneration here!


What are the booking options?


  • Details: Regeneration staff sell for you Thursday & Friday. You sell Saturday & Sunday.
  • Pricing: $300/week, plus 35% revenue share of Thursday & Friday sales

No need to be onsite or staff your shop Thursday & Friday, simply make sure each item is properly tagged and priced and your booth is merchandised as you see fit. Dedicated Regeneration sales staff will sell your items and you’ll take home 65% of sales. Transaction information and 65% payouts from sales will be completed by the following Wednesday via PayPal. All spaces come with two white racks and a chair. Merchants staff their own spaces and sell their own goods Saturday & Sunday. 


  • Details: Regeneration staff sell for you Thursday, Friday, Saturday, Sunday.
  • Pricing: $150/week, plus 35% revenue share of Thursday through Sunday sales

Rent a 5 FT clothing rack and our dedicated Regeneration sales staff will sell your items Thursday through Sunday. Provide us with a priced inventory list and drop off your items the Wednesday of the week of your booking. You’ll take home 65% of all sales made. Transaction information and 65% payouts will be completed by the following Wednesday via PayPal.


How many weekends can I book at a time? 

Start with a week, then take it from there. We encourage everyone to use one week to test out the market and ensure it’s a good fit for your merchandise. After that, you can book multiple weeks at once. We’re currently open Thursday through Sunday.


How do I finalize my booking?

If you haven’t applied, the first step is to complete this application for a booth or this application for a rack. Once approved, we will send over a link to book dates and complete your payment.


How much advance notice is required if I want to book a future dates at Regeneration? 

All bookings must be reserved via the bookings site prior to Wednesday’s load in.


How and when do I move my merchandise in? 

Load-in hours are Wednesdays between 4 PM and 7 PM.


What type of merchandise am I allowed to bring? 

All merchandise sold at Regeneration must be vintage, thrift, upcycled or preloved. All items sold should be good quality and made to last for years to come and multiple wears. Please do not bring current preloved fast fashion items. 


Is there anything else I should know?

If you’ve sold at Regeneration, you know the power of community. And for that reason, we encourage you to make sure to promote your participation at Regeneration in your bios, social feeds, email signatures—anywhere else you connect with your customers!


Can I host a shopping event at Regeneration?

Absolutely. Email our team at to coordinate a trunk show, workshop, collection debut or whatever you have in mind. They will help you work out the details.


I’m really loving my time here and want to stay for a while. How can I qualify for a multiple weekend booking?

To qualify for a multiple weekend booking, we ask that you refresh your inventory each weekend with new products (around 25%-50% of your total inventory) to keep things exciting and new for shoppers.


What do you look for in a brand to be eligible to participate at Regeneration?

Here are a few things that we look for when considering applications:

  1. Does your collection have a clear point of view? 
  2. Does your brand have a distinct personality or story? 
  3. Are you active on social media to promote your brand? 

Maintaining active social media accounts is very important to us. Since we often post exciting content showcasing our merchants and the market, we ask that you do the same. 

When it comes to selling that weekend, we always ask for positive vibes and a dedication to keeping Regeneration a fun and inclusive experience for all.


How do you define vintage and upcycling at Regeneration?

Vintage: Quality, previously-loved fashion from at least 10 years ago.
We look for vintage sellers who curate stylish wardrobes and accessories from decades past, including Y2K styles, hip 70’s patterns and classic mid-century pieces. 

Upcycle: The act of taking something no longer in use and giving it a new life.
We love when merchants take old, unwanted items and make them desirable. This takes on various forms, from designing clothing made from deadstock fabrics to repurposing an old shirt into something more fabulous. 

Thrift: Well-made, previously-loved fashion from the last 10 years.
Similar to vintage, but a bit newer. 


Any tips for success?

Here are a few tips to make the weekend great:

  • Curate a strong selection of preloved goods. Too much product can be overwhelming for shoppers to sift through. We love the motto: “all killer, no filler”.
  • Know your audience! But don’t be afraid to have fun and try out new styles or promos to highlight your brand.
  • Be proactive on social! How will your followers/clientele know to come out if you’re not posting about it?
  • Label and tag your products to make them feel special.
  • Highlight signature pieces with display elements or lighting.
  • Group your product into collections and allow individual pieces to shine.
  • And last, but certainly not least, be yourself! 


Can I sell my own merchandise myself or provide my own sales staff on Thursday & Friday instead of utilizing Regeneration’s staff 

Regeneration’s sales staff will be making all sales and processing all payments on Thursdays & Fridays to help provide a consistent experience. You or your staff are more than welcome to merchandise your booth on these days as long as it’s not disruptive to customers. That said, we recommend that restocking and re-organizing is conducted and completed during Wednesday’s load-in hours.


What happens if I sell an item online while it’s at Regeneration?

We ask that any items in Regeneration on Thursday & Friday shopping days only be available for sale at Regeneration.


How do I know my merchandise is safe without me there? 

Our trained staff will keep a sharp eye out for shoplifters and we have cameras onsite. Electronic security tags are available for all merchants and are highly encouraged. As is always the case in retail environments, there is a risk of product loss and Regeneration is not responsible for lost or stolen products.


What kind of sales reporting will be available?

Regeneration will provide a sales report of items sold on Thursday & Friday by the following Wednesday, along with the payout from sales made the previous week.


Is the Williamsburg Artists & Fleas side of the market open Thursday & Friday? 

Only the Regeneration side of the market will be open on these days. The gate between the two sides will be closed.


What is the return policy?

There are NO returns or exchanges on any items sold at Regeneration on Thursday & Friday. All items are sold as-is.


Want to learn more? Email us at