Regeneration Merchant FAQ

What is Regeneration? Regeneration is Artists & Fleas’ newest market dedicated to vintage, thrift and preloved fashion. It’s a place for the next generation – the “Regeneration generation” –  of creative businesses who are dedicated to the recycling fashion revolution. Regeneration is a place and a platform for entrepreneurs with online footprints and personal brands to collectively come together and create an IRL place to shop, swap, sell & play. Regeneration was designed to be a sustainably-minded, inclusive, refined, and – most of all – fun fashion ecosystem.

How can I be a part of Regeneration? Do you collect, curate and sell vintage, thrift, or preloved fashion? Do you share a love of sustainability and conscious consumption? If yes, we can’t wait for you to join us! Apply to sell at Regeneration here!

How much does it cost to sell for one weekend? We offer a 5′ x 10′ space which includes two (2) 42″ x 72″ or two (2) 42″ x 60″ rolling racks and a chair for $300/weekend (effective for all reservations beginning 4/1/22). Hangers (30 pcs) are available for use for $20 refundable deposit per weekend. 

How many weekends can I book at a time? All merchants start with a one weekend booking to make sure it’s a good fit for both parties. 

How do I finalize my booking? Fill out this form so we have your information on file and we will send over a link to pay once you’re confirmed and accepted.

How/when do I move my merchandise in? Load-in hours are Saturdays between 10AM – 11AM. If you are interested in participating in Thursdays & Fridays at Regeneration (see below for details), you’ll have the opportunity to load in on the preceding Wednesday from 4PM – 7PM.

Starting Spring 2022, Regeneration opens for Retail Thursdays & Fridays.

What are Thursdays & Fridays at Regeneration about? Thursdays & Fridays are an opportunity to participate in Regeneration in advance of your selling weekend or in the days prior to the weekend and have your collection sold by dedicated Regeneration sales and hospitality hosts – no need to be onsite or staff your shop, simply make sure each item is tagged & priced and your booth is merchandised as you see fit.

What’s the cost for participating in Thursdays & Fridays at Regeneration? There is no additional upfront fee for selling on Thursdays & Fridays. Instead, there’s a 35% commission on all sales with merchants receiving 65% of sales paid out weekly on the following Wednesday. The weekend market will remain as-is on Saturdays & Sundays with booths staffed individually. The weekend rate is $300 / weekend and include two racks and a chair.

How will Regeneration staff know which merchandise is mine? All merchandise must be tagged with your brand name, the price of the item, and anything else you think would be relevant to the sale (ex: “1990s Marc Jacobs”).

Do I have to participate Thursday & Friday if I only want to sell during the weekend? If you’re only interested in selling at Regeneration for Saturday & Sunday, you can! However, if you’re looking to book multiple weekends but do NOT want to participate in Thursdays and Fridays, you will have to load out at the end of the weekend and load back in the following Saturday morning during load-in hours. There is no on-site storage for merchandise or display items during the week.

Can I sell my own merchandise myself or provide my own sales staff on Thursday & Friday instead of utilizing Regeneration’s staff Regeneration’s sales staff will be making all sales and processing all payments on Thursdays & Fridays to help provide a consistent experience. You or your staff are more than welcome to come merchandise your booth on Thursday and Friday as long as it’s not disruptive to customers, though we recommend that restocking and re-organizing is conducted and completed during Wednesday’s load in hours.

What happens if I sell an item online while it’s at Regeneration? We ask that any items made available for sale at Regeneration during Thursday and Friday shopping days only be available for sale at Regeneration.

How do I know my merchandise is safe without me there? Our trained staff will keep a sharp eye out for shoplifters and we have cameras onsite. As is always the case in retail environments, there is a risk of product loss and Regeneration is not responsible for lost or stolen products.

What kind of sales reporting will be available?

Regeneration will provide a sales report of items sold on Thursday & Friday on the following Wednesday, along with the payout from sales made the previous week.

Will the Williamsburg Artists & Fleas side of the market be open Thursday & Friday? 

Only the Regeneration side of the market will be open on Thursday and Friday and the gate between the two sides will be closed.

What is the return policy?

There are NO returns or exchanges on any items sold at Regeneration on Thursday & Friday.

How much advance notice is required if I want to book a future Thursday/Friday and weekend stay?

All bookings must be reserved via prior to Wednesday’s load in.

Is there anything else I should know?

If you’ve sold at Regeneration, you know the power of community. And for that reason, we encourage you to make sure to include your participation at Regeneration in your bios, your feeds, your posts, your signatures and anywhere else you connect with your customers. We are constantly posting, pitching, promoting and publicizing what’s happening at Regeneration online and across our physical locations in New York and elsewhere. Our locations receive thousands of visitors per month and we are active on all of our channels to promote our brands, as well. There is strength in numbers.

Can I host a shopping event at Regeneration?

Absolutely. Email our team at to coordinate a trunk show, workshop, collection debut, or whatever it is you have in mind and they will help you work out the details.

I’m really loving my time here and want to stay for a while. How can I qualify for a multiple weekend booking?

To qualify for a multiple weekend booking (up to four weekends), we ask that you refresh your inventory each weekend with new products (around 25%-50% of your total inventory) to keep things exciting and new for shoppers.

What do you look for in a brand to be eligible to participate at Regeneration?

There’s a lot more art than science to how we curate the market each weekend but a few things that we look for when considering applications and requests to renew and return to sell with us include: 1) does your collection have a clear point of view? 2) does your brand have a distinct personality or story? 3) are you active on social media to promote your brand? 

Maintaining a relationship of mutual effort on social media is very important to us as well. Since we often post exciting content showcasing our merchants and the market, we ask that you do the same. We all should contribute a team effort to inspire others as we work together to highlight small local biz.

When it comes to selling that weekend, we always ask for positive vibes and a dedication to keeping Regeneration a fun and inclusive experience for all. 

Due to the current COVID-19 crisis, what safety protocols are in place?

In accordance with NY State and City guidance, we require that all merchants, employees and shoppers remain masked at all times. If you need to take a break to eat, drink, or get some air, we ask that you do this outside of the market in the open air. We also have a doors-open policy to ensure maximum fresh air intake and airflow. Find additional information and details regarding our safety plan and protocols online.

Any tips for success?

  1. Curate a strong selection of preloved goods. Too much product can be overwhelming for shoppers to sift through. We love the motto: “all killer, no filler”.
  2. Know your audience! But don’t be afraid to have fun and try out new styles or promos to highlight your biz.
  3. Be proactive on social! How will your followers/clientele know to come out if you’re not posting about it?
  4. Label and tag your products to make them feel special.
  5. Highlight signature pieces with display elements or lighting.
  6. Group your product into collections and allow individual pieces to shine.
  7. And last, but certainly not least, be yourself! ☺

Want to learn more? Email us at