Relax and recharge during New York Fashion Week at the Bumble Hive, located in our Soho marketplace’s activation space. Bumble has teamed up with @newyorkster + @girlandthebay to create an engaging and empowering lounge where guests can expect access to experiential art installations, glam, emerging designers, photo opportunities, a place to kick up their feet and more. The BFF Hive offers a safe space to foster connections with new and old BFFs, where attendees can also enjoy exclusive access to brands and products we love during NYFW.
Interactive experiences where you can see and be seen during NYFW. Whether you stop by to get pampered in between shows, shoot your looks, discover emerging designers, customize your very own piece - there’s something for every fashionista at The BFF Hive.
Drinks will be flowing and snacks will be served to keep you hydrated and refueled while you’re on the go during NYFW. Our favorite brands will be hosting small bites and beverages every single day at The BFF Hive.
Meet up with your fashionable friends at The BFF Hive - whether you set the lounge as your meeting place to connect with old friends or stop by and stay awhile to make new friends, one thing is for sure…you’ll see The BFF Hive having strengthened your relationships.